The Smorgasbord
 
Saturday, 18. October 2003
Sainthood, Vatican, and the Pope

That the Vatican and the Pope are marketing professionals par excellence is the theme of The Saint Business. The devastating article lashes out at the Pope and the Vatican. Sample this: The Vatican is the world's oldest, largest and richest multinational corporation. And perhaps the most rapacious. Microsoft, eat your heart out!. Intrigued? Enraged? Whatever, read the story

 
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